Redesign website for the foremost authority on the Direct Selling industry.
Direct Selling News is a magazine for executives in the Direct Selling industry. They publish online content as well as print. Their website was dated, unoptimized, confusing and becoming a burden with regard to workflow. Content editors and page designers had to duplicate efforts in every area.
I migrated the content to WordPress, designed the site using UX standards and requirements, and custom developed improved features. The new site is easy to manage – does not require an expert developer – and is now completely responsive – important for a site that caters to 60% mobile users.